Can you really freelance as a sports analyst?


Can you really freelance as a sports analyst?

We all know how difficult it is to get a job in sport. And I don't just mean analysis jobs by that either. The whole sector is tough and it is always hard to stand out and be noticed. 

What I think a lot of people forget though, is that working in a club isn't just the only option. You have different private companies that offer tech or data roles but you also have the option that is the focus of this post, be a freelancer!

I may be biased on this as someone that now runs a business (and started as a freelancer) but I really do think more people could make a good living doing what they enjoy by working with multiple teams and organisations. 

I've had a couple of guests on my podcast actually who are great examples of succesful freelancer stories in professional football. Stuart Reid, works with the freelancer model offering set piece analysis to clubs around the world, and then Thomas Gronnemark, does the same but with throw-in coaching.

You can see the episode with Stuart here, and I will link the Thomas Gronnemark one too, at the end of this post...

Don't get me wrong, these are just 2 examples, and becoming a freelancer that can sustain a living is hard, but so is getting a job, right?

However, in my opinion, you can combine the two, especially if you are still at university, or still searching for a 'proper job'. You don't have to go 'all in' on freelancing and ignore jobs. Something that would help your chances with both (and something I always mention) is a strong portfolio of work.

If we focus on sports analysis, this can involved reports, visualisations and even larger projects. We all know of people that have gone from posting on Twitter to getting a job or finding clients to work with.

If you produce content and share your work, you are more likely to get noticed by potential clients (as a freelancer) or employers (for a job). This could be done whilst at uni, or on evenings around any existing role.

Things to consider if going down this route
- If currently employed by a club, you have to check your contract as you don't want to do something you are not allowed to!

- You will be responsible for marketing your services, so a portfolio and strong networking skills is key.

- Definitely easier if you have less commitments (a family, lots of bills etc.) as it will likely take time to build up clients.

- Can offer your services for free to earn trust and gain some testimonials.


Just think, if you have the skillset, you could have various sources of income. You might consult with a few clubs on set pieces, help others with scouting and recruitment, and also write articles for media outlets. I actually seen a job advertised last week for a position like this for The Athletic. Use your skills and monetise them in as many ways as possible.

Anyway, some to think about. The conversation that I mentioned with Thomas Gronnemark is here. You probably know Thomas from the work he did with Liverpool FC working alongside Jurgen Klopp...



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